Facts, Figures & the Future

- - - levipallo_001.jpgThe Growth of Levi and Investments

A strong and fast development in Levi since the mid-1990’s. The FIS Alpine World Cup events, arranged in Levi since 2004, have provided a major boost to the development. Starting from year 2000, substantial investments were made in tourism matters, to develop the Levi ski resort, hotel and accommodation services, restaurant services, and conference facilities. In recent years, large investments have also been made in holiday housing and apartments, and commercial buildings. Another focal area of the development have been in housing people working in the area, and the mining industry, which has brought an increasing work force into the Kittilä area. The gold mine run in Kittilä by the Canadian-based Agnico Eagle is one of the largest of its kind in Europe. Tourism is the most important source of livelihood in the area, and the annual revenue amounts over 60 % of the total revenue in the region. The total sum of investments planned for the period 2007 to 2013 in Levi is approx. € 500 million.

Strong points of Levi

  • Easily accessible from all around the world – Kittilä airport
  • A trouble-free holiday in a laid back ambience
  • Easily accessible, versatile services within close distances
  • Top-class services and modern facilities
  • A wide range of holiday activities
  • An international ambience
  • Remains genuinely Lappish
  • Unique adventures and experiences
  • Strong and committed service providers
  • Functional local co-operation
  • Innovative and open-minded development
  • Good co-operation with Kittilä municipality

Levi Vision 2020

  • 35 000 Beds
  • Tourism revenue € 300 M
  • 50 % International Visitors
  • A market leader in Scandinavia

International markets

  • Share 30 %
  • Annual growth 30 %
  • Markets
  • UK
  • Russia
  • Central Europe
  • Norway
  • Sweden
  • The domestic market is limited
  • Growth from international markets

Future outlook

Over the last 25 years, Levi has developed from an unknown small-scale ski resort into a leading winter travel destination in Finland and one of the strongest in Europe. The growth has been rapid. There has been major investments to the area. The total sum of investments planned for the period 2007 to 2013 in Levi is approx. € 500 million.

It has been estimated that a warming of even one degree in the climate of Europe may be fatal to a number of ski resorts in Central Europe. Levi and Lapland are privileged to be located above the Arctic Circle - therefore, Levi offers snow guaranteed skiing and a real winter with world-class services from November to May.

This geographic advantage makes it easy for Levi to provide sustainable tourist services in genuine winter settings for an ever-increasing number of visitors from home and abroad.